How to Build a Comprehensive Digital Marketing Plan?

Digital marketing strategy or plan both are the same things defining a set of actions that could help you in achieving your goals based on the latest online marketing trends.The process can be challenging but this is always possible to build an effective digital marketing plan that will be actually working for your Company.
In brief, a plan is just a set of strategies or actions that are executed together to achieve a desired goal and Company objectives. With the help of a working plan, you can always create 25 percent more leads than usual. Based on the nature of your business and the scaling practices, one digital marketing plan could involve one or multiple goals together and helps you to stay more focused like never before.
This is true that starting a practice is always tough. So, we have written this post where you could learn how to design one effective digital marketing plan without fail. It will help you in setting up a business for the online success.Before moving to the digital marketing tips, let us first discuss digital marketing campaign quickly.

What is a Digital Marketing Campaign?

Most of the people get confused between digital strategy and digital campaigns but we will tell you how to differentiate the two. Undoubtedly, the digital marketing plan is a series of actions that will help you in achieving the digital marketing goals.
At the same time, the digital marketing campaign is defined as the building locks or set of actions within your plan that will be taking you towards meeting the goal.

How to Build a Comprehensive digital marketing plan?

  • 1. Start by Creating Customer Personas
  • 2. Make a research on digital marketing tools and marketing goals
  • 3. Learn to plan and audit the Owned media
  • 4. Learn to plan and audit the Earned media
  • 5. Learn to plan and audit the Paid media

1). Start by Creating Customer Personas

First thing while working on a digital marketing plan, you should be sure to whom you are marketing to your products. An effective digital marketing strategy is built upon the detailed customer personas and the first step is to build them.
The detailed buyer personas can always be created by researching, interviewing, and surveying them. The information stored should always be processed based on the real data. The imaginary details can take you in the wrong direction. So, which type of information you need here to create a perfect buyer persona as per your requirements aligned to a successful digital marketing plan?
Well, it depends on multiple factors like the nature of your business, the cost of your product, and services you are trying to sell. Here are some key practices to follow that will always result in a working marketing strategy.

2). Make a research on digital marketing tools and marketing goals

The marketing goals should always be aligned well with the fundamental goals of your business. For example, if the goal of your business is to increase income by 20 percent or more then as a marketer you might be asked to create more than 50 percent leads through a website that will highly contribute towards success. So, once you start working on goals, you should know how to measure the success and most importantly the right marketing tools that help you in checking details effectively. How should you check the effectiveness of your digital marketing strategy depends on the nature of the business and also helps you to design future-focused strategies.

3). Learn to plan and audit the Owned media

Owned media is the heart of any digital marketing plan that is always taken in the form of content. Every broadcasted message is usually defined as the content either it is Company Profile, About Us Page, product descriptions, service details, blog post contents, infographics, E-books or social media posts etc. Content always helps in converting website visitors into potential leads and raising the brand value online. If it is well optimized then it could help you in boosting traffic online. With the help of owned content, you can always design a more effective digital marketing plan than usual. Keep in mind that content should always be decided wisely that will ultimately help you in reaching the goals. For example, if your goal is generating 40 percent more leads then last year then what improvements should be made to make it happen. This year you could add one e-book on your website to drive more leads and add something extra than usual.

4). Learn to plan and audit the Earned media

Once you have evaluated the owned media, this is the right time to plan and audit the earned media as per your current marketing goals. Look at the website leads and traffic from where they are coming from and rack each earned media based on their effectiveness from high-performing to average and the least effective media. This information can also be collected with Google analytics tools, HubSpot tools or many other digital marketing tools. You might find an article witnessed the maximum leads and traffic on your website and converted really well. Or you might identify a LinkedIn post where people shared the maximum content or feedback and most liked by the users. In this way, identifying the right set of sources will always help you in building a list of earned media that contributed to the Company objectives the most.

5). Learn to plan and audit the Paid media

Once you have evaluated the owned and earned media successfully, now start your work on the paid media across multiple platforms like Google AdWords, Twitter, and Facebook etc. first, you need to figure out what can help you the most in meeting your present goals. For example, if you have already spent a lot of money in AdWords but not getting outcomes then this is the right time to refine your approach and focus on another trendy platform that deemed to be yield expected outcomes. By the end, this is true that if owned media and earned media are working already good then you should not invest in paid media at all.


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